OFICIAL CERTIFICATION

Business Evolution® Essentials

Start your evolution journey with the Business Evolution® framework and the power of AI

In this program, you’ll understand how business and organizations have evolved, why most initiatives get stuck or fail, and what it takes to move from scattered effort to structured evolution in real environments.

You’ll learn the system behind Business Evolution (layers, axes, tools, habitat…) so you can explain it clearly, align decisions faster, and create consistency across teams.

Essentials gives you a shared operating language to diagnose what’s happening, prioritize what matters next, and build the conditions for progress—across initiatives, teams, and entire organizations.

A framework, a language, a mindset, and a practical way to move forward.

Format
Online program

Duration
17 Sessions

Language
English / Spanish

Price
500 €

Built to move forward

Who it’s for

Essentials is for people who need clarity, structure, and a shared language to evolve organizations in real environments—where uncertainty, internal friction, and competing priorities are the norm. It’s built to be useful whether you’re leading, supporting, or executing evolution work.

  • Leaders who want a coherent way to drive evolution beyond isolated initiatives
  • Innovation, transformation, and strategy professionals tired of pilots that don’t scale
  • Product and venture teams building new initiatives under uncertainty
  • Consultants and change agents looking for a complete, structured framework
  • Teams that need a shared language to align decisions and execution
  • Professionals who want to understand Business Evolution before going deeper into advanced certifications

Essentials Program Content

Essentials is organized to help you understand the environment first, then the framework, then how it translates into implementation. You’ll move from context to clarity, and from clarity to application—so you can recognize patterns, name what’s happening, and make better decisions under uncertainty.

  • Context 6 Sessions | Understand how business evolved and why initiatives get stuck differently in established companies, startups, and innovation initiatives.

  • The Framework 7 Sessions | Learn the core logic of Business Evolution—initiative focus, layers, axes, tools, and Innovation Habitat—as a shared operating language.

  • Implementation4 Sessions | See how Business Evolution is applied in real environments through sprints, roles, and decision-making across organizations and initiatives.

  • Final Test | Complete a short exam guided by Polarix, our AI assistant, to validate your understanding and unlock your official Business Evolution Essentials certification.

INSIDE THE PROGRAM

Watch a sample lesson

How it works

An intelligent ecosystem designed for impact

Essentials is delivered inside the Evolution Alliance Platform through a clear sequence of short video lessons. As you progress, you complete the required activities to apply what you’re learning.

Polarix supports you throughout the program in context, so you can ask questions as they arise, work through concepts with guidance, and refine your answers as you complete the activities.

Once you’ve completed all lessons and exercises, Polarix runs the final assessment and you unlock your official Business Evolution Essentials certification.

Evolution Alliance Platform

Your learning environment for every program—organized, clear, and always available as you progress through sessions, resources, and certification requirements.

Polarix, your AI companion

Polarix supports you throughout the certification: it understands the framework and your current session. It helps you think, write, and decide based on what you’re working on.

Assessments & Canvas

Access the core assessments and tools behind Business Evolution—so you can diagnose initiatives and their habitat, prioritize what matters, and structure decisions with consistency.

Official Certificate

Each program includes clear requirements to validate understanding and unlock certification—through the right combination of application steps and final assessment.

Course outcomes

Clarity you can use immediately

Essentials gives you a clear mental model for how initiatives evolve—and why so many get stuck once real constraints appear. You’ll leave with the ability to explain Business Evolution with precision, connect it to what actually happens inside organizations, and use it to align people around priorities. Instead of debating opinions, teams can diagnose what’s happening, agree on what matters next, and move forward with more consistency. You’ll also gain the foundation required to progress through the certification pathway with coherence, because you’ll understand the language and logic everything else builds on.

  • Explain how business models evolved and why established companies and startups get stuck for different reasons.

  • Use the Business Evolution structure (initiative at the center, layers and axes) to think clearly and communicate the framework with precision.

  • Understand Innovation Habitat and the leadership conditions initiatives need to survive, develop, and scale in real environments.

  • Understand how implementation works through sprints, and how Business Evolution is applied in both startups and established companies.

  • Understand Business Evolution in the age of AI, and how Polarix supports learning, application, and assessment throughout the program.

MEET YOUR INSTRUCTOR

Francisco Palao, PhD, MBA

Francisco Palao is a recognized entrepreneur, speaker, and international advisor in innovation and corporate evolution.

He holds a PhD in Artificial Intelligence from the University of Granada, an Executive MBA from IE Business School, and is a graduate of Singularity University, founded by Google and other technology partners and based at NASA Ames (Silicon Valley).

Francisco advises leading companies on innovation and corporate strategy across multiple industries (energy, healthcare, retail, banking, insurance, etc.), including Visa, Black & Decker, Banco Santander, MAPFRE, and HP, as well as governments and public administrations such as the United States, the United Arab Emirates, and Andorra, among others.

He is the author of the bestseller Exponential Transformation and has more recently written Massive Transformative Purpose and Positive Impact. Francisco is also the creator of the widely recognized Business Evolution® framework.

Today, Francisco leads Evolution Alliance, a global organization whose purpose is to evolve organizations to create a positive impact on their business and the world, through the implementation of AI and other exponential technologies. He is also a founding partner in several AI-based companies, such as Oculomex, focused on preventive medicine.

Previously, Francisco launched and led multiple global companies and startups with a strong disruptive component. He created his first digital startup at age 19 while studying at university, and three years later it was acquired.

Shortly after completing his PhD in Artificial Intelligence in 2005, Francisco launched the University of Granada’s first spin-off dedicated to implementing AI across sectors such as tourism, healthcare, and emergency management.

He later founded several other tech startups, including Lean Monitor, which used Artificial Intelligence to advise entrepreneurs and corporations on innovative projects; it was acquired by the U.S. company Gust.com in 2014.

More recently, Francisco co-founded and served as CEO of OpenExO and ExO Works, successfully delivering corporate transformation projects worldwide.

Francisco has received multiple international awards, including MIT’s TR35 recognition, awarded annually to the world’s 35 most outstanding innovators under the age of 35.

Siemens
Google
Microsoft
Uber
Pfizer

FAQ

You’ll be able to explain Business Evolution with precision, diagnose why initiatives stall, and align people around what matters next—using a shared operating language that holds in real environments.

It’s foundational, but built for use. You learn the logic and then apply it through required activities so the framework becomes actionable, not theoretical.

Polarix supports you in context: it understands the framework and where you are in the program, so you can clarify concepts, refine your answers, and move forward with better next steps.

Complete all lessons and exercises. Then Polarix runs the final assessment and your official Business Evolution Essentials certification unlocks.

A short, structured assessment designed to validate understanding and practical comprehension. It’s conducted by Polarix at the end of the program.

Lifetime access.

Yes. You progress through the sequence at your own pace inside the platform.

People who need clarity and structure to evolve initiatives in real environments: leaders, innovation/strategy, product/venture, consultants, cross-functional teams…

No. Essentials starts from the foundations and gives you the full picture before you go deeper.

ANY QUESTIONS?

We are here to help and guide you

This field is for validation purposes and should be left unchanged.
Legal(Required)