Evolving the Business Ecosystem of Castellón with AI

An open innovation event inviting organizations, companies, and individuals to co-create new innovative initiatives that generate a positive impact on businesses across Castellón and throughout the region.

Crisis or Turning Point?

Global and Local Challenges and Trends

We’re living in an era of constant disruption—geopolitical instability, inflation, trade wars, technological transformation… While some see obstacles, we see a historic moment to evolve. In this new global landscape, only those organizations that anticipate change, adapt swiftly, and act with purpose will be able to thrive.

Castellón is no exception. Its business ecosystem, strong yet still rooted in tradition, must reconnect with talent, diversify its economy, and ignite a true evolution—one that goes beyond isolated innovation efforts. It’s time for Castellón to stop being just resilient… and start becoming a benchmark.

The Business Evolution Challenge Castellón 2025 is a strategic response to this moment. An opportunity for organizations in the region to lead the change, unlock new opportunities, and position themselves as key players in shaping the economic and social future. Because when the world changes, evolving isn’t optional—it’s the only way forward.

Phases of the Business Evolution® Challenge Castellón 2025

1

Promotion

2

Participant Selection

3

Participant Training

4

Kickoff

5

Inspirational Talks

6

Initiative Creation & Evolution

7

Final Presentations

8

Post-Challenge

Key Strategic Business Areas

The Business Evolution® Challenge Castellón 2025 will focus on three strategic verticals and bring together multidisciplinary teams of 6 to 8 people. Each team will be guided by a certified coach to develop high-impact, innovative initiatives.

Energy & Sustainability

Industry & Logistics 5.0

Tourism & Culture

Who Can Participate?

The Business Evolution Challenge Castellón 2025 is open to individuals and organizations ready to actively shape the future. If you feel the change is already here—and you don’t want to be left behind—this challenge is for you.

  • Established companies looking to evolve and uncover new opportunities for real growth.
  • Startups eager to connect with major players, validate their value proposition, and scale with impact.
  • Entrepreneurs with bold ideas who want to develop them in a collaborative environment with proven methodologies.
  • Innovators, doers, creatives, and intrapreneurs ready to contribute their talent and be part of a future-building community.

Why Participate?

  • For companies: Strategic diagnosis of challenges and opportunities, access to talent and innovation, and positioning as a driver of change.
  • For startups: Visibility, high-value networking, validation of ideas, and access to leading companies.
  • For entrepreneurs: Mentoring, practical tools to develop your idea, and doors opened through valuable connections.
  • For innovators: Community, collaboration, and the chance to contribute to initiatives with real-world impact.

And most importantly, all participants receive free training in the Business Evolution Framework, a globally recognized methodology that turns ideas into measurable impact.

Organizers of the Business Evolution® Challenge Castellón 2025

Francisco Palao

PhD in Artificial Intelligence | Global expert in organizational evolution and innovation with purpose | Founder of Evolution Alliance | Author of “Positive Impact” and other reference books | Speaker, entrepreneur and advisor to impact-driven leaders and companies worldwide

Juan Cumbrado

Global Senior Manager with experience in multicultural teams operating in a global environment | Founder of Evolution Alliance | Innovation Director at MAPFRE | Board Member Alastria Blockchain Ecosystem | Advisory Board Member LARSEN Digital Leaders

Alejandro Martínez

Non-Executive Chairman of Adlanter | Founder of Evolution Alliance |Member Institute’s Board of Directors of the Institute of Counselors-Administrators (IC-A) | Grant Thornton Spain President (CEO)

Senen Porcar

Entrepreneur, Doer, Facilitator | Founder of Evolution Alliance | Althea Management Solutions SL Strategic Planning | General Director Polaroid Eyewear Spain | Commercial and Marketing Director Novodieta SA | Professional Master Mentor Bussines Evolution Framework

Jesús Ortiz

CEO of Orbelgrupo | CEO of TECHCITY | Founder & Secretary of Spanish Mobile Robotics Association (ARME) | CSO of Aliquam | Board Member at SOMA Tech Castellón | Corporate Advisor | Expert in Industry 4.0, Robotics & Business Transformation

Global Network of Coaches

Our coaches are experts in business evolution. They guide teams through the process of transforming ideas into real, measurable impact.

Renowned Companies That Have Participated in Previous Challenges

Join the Business Evolution® Challenge Castellón 2025

 

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